The 1980s represented a revolution for everyone in the field of pop aesthetics, consumerism, cinema and lifestyle. In those years, TV became the world reference mass media and the music industry, to keep up with the times, decided to promote itself through videos. It was therefore natural that a thematic channel would be born. In August 1981, MTV (Music Television) was born from an idea of Robert W. Pittman. The channel, initially via cable and owned by Viacom, immediately became the reference point for world music. Music promotion suddenly changes and television in a short time undermines the radio in the hierarchy of record industry. It is therefore inevitable that popular language evolves. A sound approach is no longer enough to enter the ranking, the visual communication of the video clips becomes fundamental. One thing is certain, on 1 August 1981, when John Lack made his debut by opening the first MTV broadcast with the phrase: “Ladies and Gentleman, Rock n Roll” unknowingly started a real revolution in the field of music. The first music video ever shown couldn’t be other than “Video Killed The Radio Star” by The Buggles. Here’s a very interesting video that shows the first awesome 2-hours of programming:
There are many artistic variations that accompanied the MTV logo, so much so that it became a point of reference also in the field of merchandising.